WHAT'S THE VALUE OF GOOD DESIGN YOU ASK? WELL, WHAT'S IT WORTH TO YOUR BUSINESS?
What's good design worth to your business?
- Design that puts your business goals and users’ needs first
- Researched and tested design that reduces risk and development costs
- An image that best represents you and resonates with your audience
STRATEGY
User Research
Life teaches us that the smartest do their homework and the same applies to startups and companies. User research helps you make the right design decisions and includes interviews, usability testing, analysis, and persona development—all important tools to better understanding your users.
Design Evaluation
This includes a full or partial assessment of your existing product or service, including interviews, usability testing, and review of usability heuristics. All design evaluations come with a suggestions for improving your product's design.
Competitive Analysis
In order to get ahead of the competition you need to first put them under a microscope. A formal analysis allows you to make side-by-side comparisons, understand best practices within your area, and discover what room there is for differentiation. A comparative analysis is also useful for identifying companies and products that, while not in your space, can provide valuable lessons.
Brainstorming & Innovation
Deciding on which features your product should have can be a messy and frustrating experience if you're not prepared to share findings and lead a productive brainstorming session. Daniel McKenzie can help you set up and lead a fruitful ideation process that sets your team in the right direction.
STRUCTURE
Concept Development
Concept development is a highly collaborative process where you rough-out initial ideas and structure of the product. It's where products are born.
Prototyping
A good prototype serves a number of purposes:
• Provides proof you're building a product from day 1
• Provides something to test users with early, before any coding begins
• Provides functional specs for developers
• Allows you to test "pie in the sky" concepts and pivot early, saving time and money
• Gives you a feel of the product or service before it's built
• Acts as a blueprint for other team members to follow
• Provides a tool for learning more about your users
SURFACE
Online Brand Identity
Your online brand isn't just about how you look. It's about how your audience thinks and feels about you. It's important your brand resonates and delights your target audience from every point of interaction. This starts with a strong brand identity that enhances the user experience, communicates your message, and differentiates you from the competition.
Visual Design
Visual design is how we apply the aesthetics, brand elements and visual affordances to the surface of the design. Good visual design is visually appealing, helps support your message, and engages your users.