Ask Partner Networks hired me to help them design a mobile web search experience for tablet users. One of the first things that came to mind was bringing back the old Ask home screen which popularized using full-bleed images as backgrounds (before Bing stole the idea). The concept for mobile was to also have this [...]

Redbeacon is a web service that helps people find and get quotes from local service professionals. They originally brought me in to help them with a challenge that typically gets interaction designers excited—how to increase a conversion rate. In this case, it was how to better convert a Yahoo! user searching for a local service [...]

For the Ask Partner Network project, the client wanted to leverage their association with the Ask brand while showing they are also a service apart from the Ask Jeeves legacy. The APN marketing website evolved from a basic 4-page brochure website to one that clearly highlights their products, features and reasons for doing business with [...]

Store Made Easy is a store-builder  and product management web application designed to offer “social CRM”, security and robust admin tools for non-technical users (i.e. small-medium business owners with a product inventory). When SME contacted me they had already started development on the features in the US and India, building tools that “worked” but without [...]

Both interaction and visual design services were contracted for the JiWire Analytics project. JiWire’s core business is Wi-Fi advertising and the portal was designed and developed for JiWire executives, employees and partners to monitor various ad campaigns. Of all the application’s areas, the Reports tab was the most complicated with its data visualization and layered [...]

Version 2 of the JiWire Wi-Fi Finder for iPhone introduced new features like embedded maps and sharing. But most of all, it introduced a feature that should quell the majority of bad reviews v1 received: an offline Wi-Fi hotspot finder. iPod Touch users weren’t shy to point out that the Wi-Fi Finder didn’t do much [...]

The project was to design Martini’s first corporate web site and establish their brand identity. The target audience was both luxury brands seeking online ad placement and publishers catering to affluent consumers. Larger-than-life images were used to create visual impact, reflect the different affluent verticals and help align Martini with other online luxury domains. Each [...]