Daniel McKenzie

digital product design

MUSINGS ON DESIGN, TECHNOLOGY AND CULTURE {STUDIO NOTES}

Archive

When designing a Web site, there are industry standards available to create a site map, labeling and navigation. These are as common as street signs: “Solutions”, “Company”, “FAQ”, “About”, “Gallery”, “Checkout”, etc. As users, we have come to expect these standards in the same way we expect to find a produce section and a bread [...]

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As the US teeters on the brink of a financial meltdown, I can’t help but to think how often man gets himself in trouble by designing something that doesn’t serve his own interests. Examples of man in conflict with his technological prowess include the creation of nuclear warheads, fossil fuel-run machines, fishing nets that “sweep” [...]

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In most organizations, big and small, the answer is obvious: “Marketing owns the brand.” But is Marketing—a creative, yet left brain-leaning and over-tasked department—really up for the job?

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Dear CEO, It’s truly amazing the success Apple has had these last few years. I mean, I don’t have to tell you that people just love their stuff. Even their TV commercials give you a warm, fuzzy feeling knowing it’s an Apple ad and every time you’re about to hear an announcement from Jobs you [...]

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Would your customers care if your company unplugged all its servers tomorrow? Do you make enough difference in their lives? Do you matter? These are some of the tough questions Robert Brunner and Stewart Emery ask in their new book, Do You Matter? How Great Design Will Make People Love Your Company. They make the [...]

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I just wanted to expand on a topic that began in my newsletter. I hope this is an ongoing conversation because there seems to be a lot of confusion about the value design brings to a business. “Design” in many people’s minds is nothing more than making it “pretty” when in fact, this is just [...]

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