Daniel McKenzie

digital product design

MUSINGS ON DESIGN, TECHNOLOGY AND CULTURE {STUDIO NOTES}

Archive for the 'Projects' Category

Ask Partner Networks hired me to help them design a mobile web search experience for tablet users. One of the first things that came to mind was bringing back the old Ask home screen which popularized using full-bleed images as backgrounds (before Bing stole the idea). The concept for mobile was to also have this [...]

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Redbeacon is a web service that helps people find and get quotes from local service professionals. They originally brought me in to help them with a challenge that typically gets interaction designers excited—how to increase a conversion rate. In this case, it was how to better convert a Yahoo! user searching for a local service [...]

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For the Ask Partner Network project, the client wanted to leverage their association with the Ask brand while showing they are also a service apart from the Ask Jeeves legacy. The APN marketing website evolved from a basic 4-page brochure website to one that clearly highlights their products, features and reasons for doing business with [...]

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Both interaction and visual design services were contracted for the JiWire Analytics project. JiWire’s core business is Wi-Fi advertising and the portal was designed and developed for JiWire executives, employees and partners to monitor various ad campaigns. Of all the application’s areas, the Reports tab was the most complicated with its data visualization and layered [...]

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The JiWire Wi-Fi Finder app is a popular and long-standing mobile app available for iPhone and iPad in the App Store. When JiWire decided to design a version for Android tablets, we were able to finally include a feature that was prohibited in iOS: a Wi-Fi network manager. So, in addition to having a both [...]

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The project was to design Martini’s first corporate web site and establish their brand identity. The target audience was both luxury brands seeking online ad placement and publishers catering to affluent consumers. Larger-than-life images were used to create visual impact, reflect the different affluent verticals and help align Martini with other online luxury domains. Each [...]

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