Daniel McKenzie

digital product design

MUSINGS ON DESIGN, TECHNOLOGY AND CULTURE {STUDIO NOTES}

Archive for the 'Projects' Category

Working for Westfield Labs has exposed me to many industries I wouldn’t normally be exposed to: commercial real estate, architecture design, retail, fashion and…airports. Westfield manages concessions in various airports and has also led some remarkable remodels in terminals like LAX Tom Bradley. Westfield has also invested in finding and testing ways to better connect [...]

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Since its inception, Bespoke’s main objective has been to be San Francisco’s leading tech-retail community. Westfield-managed Bespoke is divided into three sections: Demos, Events and Coworking—all under Westfield San Francisco’s roof on Level 4. A year later after its inauguration, all three areas have proven to be a success (not bad for a project Westfield once called [...]

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The Westfield Shopping Center’s consumer website and mobile app was another opportunity for a complete makeover. For this project, my role was Creative Director working with Frog Design to create site architecture, menu and key page and screen templates. We explored various directions and settled on a card style to present various center deals, events [...]

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When Westfield Labs began, one of our first tasks was to take a look at Westfield Shopping Center’s badly dated corporate website. We had to start from scratch organizing the content, creating a site architecture, designing navigation and applying a beautiful new style. Like Apple’s home page, Westfield’s home page was to showcase its own [...]

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Ask Partner Networks hired me to help them design a mobile web search experience for tablet users. One of the first things that came to mind was bringing back the old Ask home screen which popularized using full-bleed images as backgrounds (before Bing stole the idea). The concept for mobile was to also have this [...]

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Redbeacon is a web service that helps people find and get quotes from local service professionals. They originally brought me in to help them with a challenge that typically gets interaction designers excited—how to increase a conversion rate. In this case, it was how to better convert a Yahoo! user searching for a local service [...]

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Both interaction and visual design services were contracted for the JiWire Analytics project. JiWire’s core business is Wi-Fi advertising and the portal was designed and developed for JiWire executives, employees and partners to monitor various ad campaigns. Of all the application’s areas, the Reports tab was the most complicated with its data visualization and layered [...]

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The JiWire Wi-Fi Finder app is a popular and long-standing mobile app available for iPhone and iPad in the App Store. When JiWire decided to design a version for Android tablets, we were able to finally include a feature that was prohibited in iOS: a Wi-Fi network manager. So, in addition to having a both [...]

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The project was to design Martini’s first corporate web site and establish their brand identity. The target audience was both luxury brands seeking online ad placement and publishers catering to affluent consumers. Larger-than-life images were used to create visual impact, reflect the different affluent verticals and help align Martini with other online luxury domains. Each [...]

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