The “discovery phase” is one of the most misconstrued areas of product development and of the designer-client relationship.

Dear CEO,
It’s truly amazing the success Apple has had these last few years. I mean, I don’t have to tell you that people just love their stuff. Even their TV commercials give you a warm, fuzzy feeling knowing it’s an Apple ad and every time you’re about to hear an announcement from Jobs you can’t [...]

Would your customers care if your company unplugged all its servers tomorrow? Do you make enough difference in their lives? Do you matter? These are some of the tough questions Robert Brunner and Stewart Emery ask in their new book, Do You Matter? How Great Design Will Make People Love Your Company.
They make the argument [...]