Daniel McKenzie

digital product design

MUSINGS ON DESIGN, TECHNOLOGY AND CULTURE {STUDIO NOTES}

Archive for the 'Product Design' Category

Selecting the right features for your digital product takes a combination of process and magic.

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The ability to put oneself in another’s shoes and accurately intuit their experience is one of the most overlooked skills, not only in the area of design but also business, politics, education and the many other facets of our society. Empathy and the human connection is so fundamental to understanding our audience that without it, no amount of analysis, documentation, engineering and management can save us.

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To My Favorite Web App: I just wanted to take a moment to sincerely let you know how much I appreciate you always trying to please me (and I know I’m not always easy) and to also share with you some areas where we might need some help.

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Learn how to minimize risk and begin building a successful product from day one.

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The “discovery phase” is one of the most misconstrued areas of product development and of the designer-client relationship.

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I recently finished reading a book by Marty Cagan titled Inspired – How to Create Products Customer’s Love. For all of you who don’t like to read, this is only 225 pages with pithy chapters of only 3-4 pages in length. In short, the book is a gem and has loads of advice from an [...]

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