The “discovery phase” is one of the most misconstrued areas of product development and of the designer-client relationship.

I recently finished reading a book by Marty Cagan titled Inspired – How to Create Products Customer’s Love. For all of you who don’t like to read, this is only 225 pages with pithy chapters of only 3-4 pages in length. In short, the book is a gem and has loads of advice from an [...]