Daniel McKenzie

digital product design

MUSINGS ON DESIGN, TECHNOLOGY AND CULTURE {STUDIO NOTES}

Archive for the 'Design Thinking' Category

Business as usual is slowing changing with the help of three methodologies: Design Thinking, Customer Development and Lean Startup. They are practices that provide a road map to building successful companies and products on purpose rather than by chance. These three methods have so much in common with each other that upon learning about them for the first time, you can’t stop to wonder — “Aren’t they all talking about the same thing?”

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Design thinking is an innovation process that uses the designer’s sensibility to find unmet needs and opportunities in order to create new solutions that matter to people.

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