The project was to design Martini’s first corporate web site and establish their brand identity. The target audience was both luxury brands seeking online ad placement and publishers catering to affluent consumers. Larger-than-life images were used to create visual impact, reflect the different affluent verticals and help align Martini with other online luxury domains.

Each time a user visited the web site they were presented with a different image that stretched the width of their browser. While the content of the site was limited for this first version of the site, the clean design and large visuals showed that Martini knew who their target audience was.