When designing a Web site, there are industry standards available to create a site map, labeling and navigation. These are as common as street signs: “Solutions”, “Company”, “FAQ”, “About”, “Gallery”, “Checkout”, etc. As users, we have come to expect these standards in the same way we expect to find a produce section and a bread [...]

As the US teeters on the brink of a financial meltdown, I can’t help but to think how often man gets himself in trouble by designing something that doesn’t serve his own interests. Examples of man in conflict with his technological prowess include the creation of nuclear warheads, fossil fuel-run machines, fishing nets that “sweep” [...]

The project was to design Martini’s first corporate web site and establish their brand identity. The target audience was both luxury brands seeking online ad placement and publishers catering to affluent consumers. Larger-than-life images were used to create visual impact, reflect the different affluent verticals and help align Martini with other online luxury domains.
Each time [...]

In most organizations, big and small, the answer is obvious: “Marketing owns the brand.” But is Marketing—a creative, yet left brain-leaning and over-tasked department—really up for the job?